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DJI Acquires Hasselblad
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<blockquote data-quote="Nikon1" data-source="post: 1376" data-attributes="member: 144"><p>Well, while I do not disagree, DJI is in the Pilots seat as the new Owner. And Hasselblad has always been a "premiere brand" for the wealthy and the Professional photographer.</p><p></p><p>DJI may be able to keep the quality and reduce the cost by banking on quantity and not just branding.</p><p></p><p>It will be very interesting to see what develops.</p><p></p><p>As an aside - Nikon is starting to flounder as well and the Japanese banks are trying to get FujiFilm to "invest" in Nikon and keep Nikon a totally Japanese company.</p><p></p><p>The brands keep getting fewer and fewer.</p></blockquote><p></p>
[QUOTE="Nikon1, post: 1376, member: 144"] Well, while I do not disagree, DJI is in the Pilots seat as the new Owner. And Hasselblad has always been a "premiere brand" for the wealthy and the Professional photographer. DJI may be able to keep the quality and reduce the cost by banking on quantity and not just branding. It will be very interesting to see what develops. As an aside - Nikon is starting to flounder as well and the Japanese banks are trying to get FujiFilm to "invest" in Nikon and keep Nikon a totally Japanese company. The brands keep getting fewer and fewer. [/QUOTE]
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DJI Acquires Hasselblad