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The DJI's Osmo Sport Camera Announcement Is Hiding Something
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<blockquote data-quote="Andre Levite" data-source="post: 90031" data-attributes="member: 10850"><p>It will be interesting to see the long term success (or failure) of a DJI branded action camera if it's only a GoPro clone. When the roles were reversed and GoPro tried to compete with DJI in the drone market it was a disaster with the short lived Karma.</p><p></p><p>Savvy consumers often avoid 1st generation tech products as they are known to be much improved by gen2. So how does DJI get somebody to by a gen 1 Osmo action cam over a Hero 7 when the GoPro is literally the 17th iteration over a thirteen year development cycle?</p><p></p><p>DJI has the brand recognition among the relatively small subset of drone enthusiasts but <em>in the overall target market GoPro is literally synonymous with "action cam". </em></p></blockquote><p></p>
[QUOTE="Andre Levite, post: 90031, member: 10850"] It will be interesting to see the long term success (or failure) of a DJI branded action camera if it's only a GoPro clone. When the roles were reversed and GoPro tried to compete with DJI in the drone market it was a disaster with the short lived Karma. Savvy consumers often avoid 1st generation tech products as they are known to be much improved by gen2. So how does DJI get somebody to by a gen 1 Osmo action cam over a Hero 7 when the GoPro is literally the 17th iteration over a thirteen year development cycle? DJI has the brand recognition among the relatively small subset of drone enthusiasts but [I]in the overall target market GoPro is literally synonymous with "action cam". [/I] [/QUOTE]
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The DJI's Osmo Sport Camera Announcement Is Hiding Something