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Mavic Mini vs. Spark
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<blockquote data-quote="Dougcjohn" data-source="post: 104092" data-attributes="member: 4060"><p>The Mavic Mini isn't a direct Spark replacement... in my opinion it wasn't intended in that market focus. </p><p>It's a newly created ultra light & compact market, and it has room to improve with new version or new model. </p><p>With the capabilities of the M2P / M2Z why improve on a small craft when a bit larger platform provides the features and improvements in all categories: flight, stability, photos, video, etc. Sadly, the Spark "category" is being phased out for now. </p><p></p><p>The Mavic Mini was created to introduce a new market segment and I think it'll succeed strongly and stimulate a whole new series of drones; in the mean time DJI will be the market leader in a "new" category that gets attention & stimulates market. To sell more, provide a new class, advertise, package nicely and watch it sell. </p><p></p><p>Personally the "Ultra Light" under 250g is a bit over hyped; more market hype than anything. At 249g, putting on "any" optional component... even the stickers or a 3rd party skin wrap will exceed the 250g category and require registration. The weight is based on "fly" weight not original design weight. Even if left bare bone, in most locations it'll still need to be flown exercising the same rules & regulations of flight; the lack of registration doesn't dismiss flight rules. </p><p></p><p>The Ultra Light category, ultra compact will be pushed in marketing & advertisements; it will attract possibly a new consumer group, as well as established Drone Owners. It's an ultra light with more features than any craft near it's weight category, and 2-3 years improved technology at a price point (including current tariffs) below DJI's intro level: Spark from a few years ago. This signals the ability to provide improved electronics in smaller packages and lower cost. DJI is evaluating the market, maybe add a few grams for sensors, IC board for additional FW features & improved camera and add a "Premium Model"; call it the Mavic Mini Pro and you've encompassed the missing Spark components & retained the other improvements. </p><p></p><p>Regarding the 3rd Party Apps or additional FW features. Running on a different DJI App doesn't rule out 3rd Party Apps like Litchi, DroneLink, MapMadeEasy, etc. The Inspire 1 or M600Pro doesn't run on Go4app but fully supported practically by all 3rd Party Apps. The Mini may not run on Go4app but it can certainly be included in 3rd Party Apps. AND... If the camera controls are within the FW & SDK, all the camera controls could be accessible in 3rd Party Apps. </p><p></p><p>The Mini has been out 1 day... not even on the Retail shelves yet. The Firmware mods and features capable to be changed or added over the next 3-6 months are vast. Judging a 1 day old product is a little premature. </p><p></p><p>I'm leaning toward a 2nd version, I foresee the Mavic Mini will most likely receive a "premium" fully featured model... DJI is very reactive and applies marketing extremely well. Look how many bought the Mavic, then later the Mavic Platinum for a very minor change other than props that could be individually purchased. </p><p></p><p>I see the Mavic Mini as a market trending new product & category. It has the design looks to appeal, small size, ultra light... it's out before Holiday season... it'll sale and it'll be a hot item.</p></blockquote><p></p>
[QUOTE="Dougcjohn, post: 104092, member: 4060"] The Mavic Mini isn't a direct Spark replacement... in my opinion it wasn't intended in that market focus. It's a newly created ultra light & compact market, and it has room to improve with new version or new model. With the capabilities of the M2P / M2Z why improve on a small craft when a bit larger platform provides the features and improvements in all categories: flight, stability, photos, video, etc. Sadly, the Spark "category" is being phased out for now. The Mavic Mini was created to introduce a new market segment and I think it'll succeed strongly and stimulate a whole new series of drones; in the mean time DJI will be the market leader in a "new" category that gets attention & stimulates market. To sell more, provide a new class, advertise, package nicely and watch it sell. Personally the "Ultra Light" under 250g is a bit over hyped; more market hype than anything. At 249g, putting on "any" optional component... even the stickers or a 3rd party skin wrap will exceed the 250g category and require registration. The weight is based on "fly" weight not original design weight. Even if left bare bone, in most locations it'll still need to be flown exercising the same rules & regulations of flight; the lack of registration doesn't dismiss flight rules. The Ultra Light category, ultra compact will be pushed in marketing & advertisements; it will attract possibly a new consumer group, as well as established Drone Owners. It's an ultra light with more features than any craft near it's weight category, and 2-3 years improved technology at a price point (including current tariffs) below DJI's intro level: Spark from a few years ago. This signals the ability to provide improved electronics in smaller packages and lower cost. DJI is evaluating the market, maybe add a few grams for sensors, IC board for additional FW features & improved camera and add a "Premium Model"; call it the Mavic Mini Pro and you've encompassed the missing Spark components & retained the other improvements. Regarding the 3rd Party Apps or additional FW features. Running on a different DJI App doesn't rule out 3rd Party Apps like Litchi, DroneLink, MapMadeEasy, etc. The Inspire 1 or M600Pro doesn't run on Go4app but fully supported practically by all 3rd Party Apps. The Mini may not run on Go4app but it can certainly be included in 3rd Party Apps. AND... If the camera controls are within the FW & SDK, all the camera controls could be accessible in 3rd Party Apps. The Mini has been out 1 day... not even on the Retail shelves yet. The Firmware mods and features capable to be changed or added over the next 3-6 months are vast. Judging a 1 day old product is a little premature. I'm leaning toward a 2nd version, I foresee the Mavic Mini will most likely receive a "premium" fully featured model... DJI is very reactive and applies marketing extremely well. Look how many bought the Mavic, then later the Mavic Platinum for a very minor change other than props that could be individually purchased. I see the Mavic Mini as a market trending new product & category. It has the design looks to appeal, small size, ultra light... it's out before Holiday season... it'll sale and it'll be a hot item. [/QUOTE]
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